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Spider-Man™ And PixFusion Cast Their Web In India
Spidey Gets Personal
NEW YORK, September 23, 2008 – PixFusion LLC, creator of photo and audio-personalized video products and services, continues its aggressive international growth strategy through a new licensing agreement with Rogers Services in Kolkata , West Bengal, India. Pixfusion’s Kideo brand uses licensed content to create and sell photo personalized DVD’s. Spider-Man will be the first of the Kideo portfolio in India. Rogers Services is already the licensee for the Best Books personalized product line which includes the Spiderman book title and also operates www.mypersonalizedmall.com selling a large range of personalizable products.
Manoj C Dalal of Rogers Services said: “This is a natural extension of our Spider-Man title from our Best Books series, and we are very pleased to partner PixFusion. We know that Spider-Man will be widely popular in our fast growing consumer market. “
The twenty six minute “Spider-Man™” photo-personalized action packed cartoon adventure shows Spidey in full swing with more speed. The product features bonuses including a photo personalized music video featuring the 1960’s theme song, as well as an educational tutorial on spiders in a segment titled “Learning with J. Jonah Jameson”. The product is geared for ages 5 and up.
Spider-Man will be launched through www.mypersonalizedmall.com and through Rogers Services’ book trade, regional fairs and school distribution channels. Spider-Man will be initially offered in English language only, with sub-titled versions being planned.
Marc Jaffe, CEO of Pixfusion commented: “We are confident that Spider-Man will cast his magical web over India and we are delighted to make our Kideo debut in India with such a popular super hero. Rogers Services is a terrific partner and this newest partnership reflects PixFusion’s commitment to an aggressive international growth strategy. “
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FOR MORE INFORMATION:
Abigail Adams, PixFusion
aadams@pixfusion.com
914-649-5606
About PixFusion:
New York-based PixFusion LLC creates a wide range of personalized branded video products and services, and owns the patented technology that automates its products. Winner of several product awards such as iParenting Media Award and The National Parenting Center Award, the company’s Kideo division customizes children’s DVDs of existing, licensed content from some of the most prominent and respected children’s brands including Dora the Explorer©, Spider-Man™, Barney™, Arthur© and Care Bears™. This line is distributed through a rapidly expanding network of outlets, including direct-to-consumers at www.kideo.com and numerous retail channels as well as a variety of other indirect means. In addition to its consumer entertainment division, PixFusion has entered into several licenses of its proprietary intellectual property platform based on the strength of its long-standing patent portfolio.
12 West 27th Street ▪ 2nd Floor ▪ New York, NY 10001 ▪
212-624-2450 ▪ 212-624-2468(f)
www.pixfusion.com
www.kideo.com |
