PIXFUSION SECURES $4.2M IN FUNDING LED BY
MERCURY CAPITAL PARTNERS
New Funding To Accelerate Growth in Personalized Video Products
NEW YORK – August 8, 2006 - PixFusion LLC (www.pixfusion.com), which creates
personalized branded video products and services based on its patented technology,
announced that it has secured $4.2 million in its first institutional round of financing led
by Mercury Capital Partners with participation from Stonehenge Capital Company, LLC.
PixFusion’s product allows consumers to insert a picture of a favorite child or grandchild
into an entertainment video featuring some of the nation’s most successful animated
characters.
PixFusion will use the funds to rapidly grow its existing children’s personalized video
business under its Kideo® brand, (www.kideo.com) by aggressively acquiring additional
character licenses and expanding marketing efforts. Kideo’s most popular videos
include titles Dora the Explorer and Arthur, which are licensed from Viacom’s
Nickelodeon (NYSE: VIA) and the WGBH Educational Foundation, respectively. As
well the company will seek to develop other opportunities by leveraging its proprietary
technology. PixFusion will also offer advertisers and marketers the ability to deliver
personalized video greeting cards, movie trailers and music videos to desktops, cell
phones and other rich media devices.
Veteran media executive Allan I. Grafman and Teo Balbach of New York based Mercury
Capital Partners will join PixFusion’s board of directors. Grafman is an operating partner
at Mercury and has been involved in leading content, media and communications
companies for 30 years.
“PixFusion is at the forefront in mass-personalized video products and we look forward
to working with management to drive continued growth in the dynamic market for
personalized products and services,” said Grafman. “This latest edition to our portfolio
has the strength of a traditional media investment and the growth potential of a new
media company.”
PixFusion was originally founded by David M. Blumberg, who will remain Chairman of
the Board. “I’m very happy to have Mercury Capital and Stonehenge Capital as financial
partners,” said Blumberg. “Their expertise and experience with growth companies across
media and technology sectors will help the company achieve our medium and long term
goals.”
About PixFusion LLC
PixFusion LLC (www.pixfusion.com), established in 2001 and based in New York City,
creates personalized branded video products and services and uses its patented
technology to automate the production of its finished products. PixFusion has proprietary
content agreements and is continuing to expand its distribution networks to offer its
personalized products direct to consumers and through retailers, manufacturers and other
indirect channels. The company has commercialized children video products through its
Kideo brand (www.kideo.com), a successful enterprise selling DVD videos to parents
and grandparents of children ages one to seven. Kideo’s existing content is licensed from
some of the most prominent and respected pre-school brands including Dora the Explorer
and Arthur. In addition to its consumer entertainment division, PixFusion has also
entered into several licenses of its proprietary intellectual property platform based on the
strength of its long standing patent portfolio.
About Mercury Capital Partners
With $77 million under management, Mercury’s investment team has operating and
investment experience in a broad range of media businesses including radio, cable
television, broadcast towers, suburban newspapers, event marketing, concert
entertainment, major league sports broadcast rights, and Internet media.
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